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Expanding Company Influence Abroad

Did you know that Coca-Cola is known in more countries than the Secretary-General of the United Nations? One reason this is so would be that the Coca-Cola company markets aggressively in international markets. Even fifty years ago, Coca-Cola was one of the more dominant brands in the international soft-drink scene. It’s more recently that American products like Levi’s grew popular in other countries; po

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What’s in a Name?

What would you pick as the name of your new business? It cannot be just any name that suits your fancy. It can be something that has personal meaning to you, but before you make it official determine if it would have a significant impact on your consumers as well. A name like Penwell Incorporated says nothing at all about what your business is. It might be a good name if you’re planning on manufacturing somet

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On Biberon and Nokia

I just found out that from French.about.com’s word of the day that bibéron means “baby bottle”. I wondered for a sec why my mom always used that word to refer to the feeding bottle when talking to our maids. Spanish words are used a lot now, as we know — or so it would seem, at least more so than in the southern states near the border — and until this I hadn’t encountered a French word

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Can I Borrow your iPad?

I once asked this question to a relative of mine. Instead of letting me touch his precious black tablet, what followed instead was a two-hour argument. If borrowing something outside of a toothbrush or pair of undies is now a crime, you know the branding people behind that product has done a good job. let’s get digest the logic involved in this conversation, shall we? First, iPad is the same anywhere as long

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